Anyone who wishes to assert a proposition that will be found interesting by laymen as well as experts must deal with the dilemma of this double dialectic. On the one hand, his proposition will interest experts only if it denies the ground-assumption of their discipline. On the other hand, his proposition will interest laymen only if it denies a ground-assumption of the commonsense world. But since the ground-assumption of experts is already a denial of a ground-assumption of laymen, he will find that any proposition which interests experts (because it denies their ground-assumption) will not interest laymen (because it affirms their ground-assumption), and vice versa. What will be interesting to the one will be obvious to the other. In the academic world, a person usually resolves this dilemma by grasping for one horn while ignoring the other, by restricting the potential audience who will consider his proposition to his fellow experts while not worrying about the opinion of laymen. He will usually publish his proposition in a specialized journal or technical text where it will be scrutinized only by his colleagues who hold the very ground-assumption he wishes to attack. But note that the propositions of these specialized journals and technical texts that are found interesting by their professional readers are actually of the form: ’What everybody, except experts on the subject, think is true is in fact true’.No one will recognize that the proposition is of this form until the proposition is brought to the attention of non-experts. However, the more a person’s proposition is found interesting by the experts of his field, the more he will be tempted to bring it to the attention of these non-experts. Should he be foolish enough to reveal the proposition which interested his colleagues to his non-professional friends, he will usually find that they are not impressed. Should he be even more foolish enough to disseminate this proposition to a wider public through popularizing it in newspapers and magazines, he will succeed only in convincing more people of the poverty of his discipline.In sum, the fact that the baseline assumptions of intellectual specialities and the baseline assumptions of the common-sense world are incommensurate is responsible for the fact that propositions, which had had good receptions in the former, usually get poor receptions in the latter. Those who attempt to popularize propositions which experts had found interesting often must resort to jargon in order to obscure the fundamental lack of intertranslatability between the universe of discourse of the intellectual speciality and the universe of discourse of the common-sense world. They are aware, intuitively if not consciously, that the ’interestingness’ of an expert’s proposition, like the ’poetry’ of a foreign author, is what gets lost in translation.

(Murray Davis, 1971. 'That's Interesting!: Towards a Phemonenology of Sociology and a Sociology of Phenomenology', Philosophy of the Social Sciences, 1(2), 309-344.)